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  • Rob Baumhover

    Rob Baumhover

    Director of Retail Programs, VGM & Associates

    Class: General Session

    Session: Retail Round Table Workshop: The 3 Musts to Operating a Profitable Retail Business

    This session will incorporate the uniquely collaborative elements of VGM’s Brick by Brick: Retail Learning Workshops into 2.25 hours of learning and brainstorming. If you have never attended one of these workshops, you can prepare for an engaging and lively environment coupled with attendee participation, and active takeaways. What makes this session different are the fresh ingredients delivered by your industry peers. VGM and Essentially Women have found that in-person discussion garnished with expert-led roundtables is the recipe for nutrient-rich learning. After all, it tastes best to learn from the best (aka- the people who are in the weeds of owning and operating a cash business). As you shuffle from the topics, find yourself sifted into the mix of owners and managers that operate using a variety of business strategies – all-cash models, partial cash models, and insurance-based models looking to expand with retail. 

    Learning Objectives: 

    1. Discuss different marketing strategies that other providers are using to generate business.
    2. Describe the different ways to teach and train your sales staff.
    3. Identify different categories and products that sell.
    4. Discuss different merchandising techniques to drive additional sales. 

    CEUs: ABCOP: 2.25 Business | BOC: 2.50 Business

    About Rob Baumhover

    Rob Baumhover is the Director of Retail Programs with VGM & Associates. He is the creator of the VGM Retail Program, which assists VGM members to diversify their HME businesses through improved retail operations. Before joining VGM in 2010, Baumhover worked in a variety of positions with big-box retail companies including Bed, Bath & Beyond, Hobby Lobby, Menards, and Wal-Mart. In his retail career spanning over 20 years, Rob opened and managed numerous big-box retail stores throughout the Midwest, with responsibilities including the daily operations of stores, the setup of floor plans, ordering merchandise, and the hiring and training of management and sales employees. Rob holds a Bachelor of Science in Teaching from Clarke University in Dubuque, IA.

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