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Live sessions were held Jan. 25 - 28, 2021 and on-demand sessions were available in the Focus Conference platform Jan. 29 - Feb 28, 2021.

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  • Molly Wilson

    Molly Wilson

    Assistant Controller, The VGM Group, Inc

    Class: Live Session

    Session Title: Digging Into the Numbers: Defining Business Success 

    2020 was a hard year for all businesses. Leave 2020 behind and let's start 2021 with a refocused business strategy. 

    Defining business success can be subjective, but it doesn’t have to be. Business success is dependent on your financials and key performance indicators and how they compare with other trends in the industry. In this one-hour session, we will discuss business financials, what key elements to focus on if you want to grow your business, and how to tell if your numbers indicate you should add staff. We will also look at recent Essentially Women benchmarking data results to identify some macro results applicable to the women’s health industry. You won't want to miss this session.

    Learning Objectives: 

    1. Define and identify key performance indicators (KPIs) in the women’s health industry.
    2. Discuss financial indicators that businesses should monitor to maintain a financially healthy business.
    3. Review the results of the recent Essentially Women benchmarking survey.
    4. Identify trends and discuss assumptions derived from this data.

    CEUs: ABCOP: 1.0 Business | BOC: 1.0 Business


    About Molly Wilson

    Molly Wilson is the Assistant Controller with VGM Group.  She received her degree in Accounting from the University of Northern Iowa and has 20+ years of professional experience.  She began her career in public accounting with Arthur Anderson spending time at two public companies, Alliant Energy and Lee Enterprises, Inc. and landed at VGM two and half years ago.  While at VGM, she has focused on financial reporting, budgeting and providing business units with valuable data to run their business.  She has also worked with a group of U.S. Rehab members compiling and analyzing quarterly and annual statistics. 

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