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Purpose Driven Retail Workshop

Monday, February 10, 2020 ~ 2:45PM - 4:45PM

The industry is changing and we need to change with it. More than ever, people and communities want to make a healthy lifestyle change. This idea is universal for all ages. Our traditional customers who experience pain, cancer or illness want to be treated as regular customers rather than patients. With various retail options available, they expect a positive and healthy marketing message to propel them forward in their recovery. This interactive session will discuss the products, customer experience, financials and marketing efforts you can use within your boutiques to promote an overall wellness concept to increase your bottom line.

Learning Objectives:

- Understand how to create long and short term goals.
- Understand and evaluate incremental product.
- Understand the psychology of a consumer.
- Understand aspects of a store experience.

CEUs:
This session has been approved for 2.0 Business credits through the Board of Certification/Accreditation (BOC) and 2.0 Category I Business credits through the American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC).

 

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