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Marketing Best Practices Panel Discussion

Location: Palma Ceia Ballroom

Monday, February 10, 2020 ~ 10:45AM - 12:00PM

Lindy Tentinger, Moderator

Lori Conard-Miller, Miriam Lieber, Jasmine Jones, Christina Throndson, Donna Randazzo

Whether you like it or not, marketing should be the lifeblood of your company. Many companies operate with a small staff and marketing initiatives are too often placed on the “maybe someday list.” Other companies do not allocate enough money to support marketing efforts that potentially increase their overall revenues. Join us for a conversation about successful marketing strategies and techniques from the marketing expert, boutique, and vendor perspective. In this interactive panel discussion, you will have the opportunity to ask your marketing questions and learn best practices to take back to your business.

Learning Objectives:
- Identify three ways to expand your customer marketing.
- Discuss referral source marketing strategies.
- List two ways to increase your client base.

This session has been approved for 1.5 Business credits through the Board of Certification/Accreditation (BOC) and 1.25 Category I Business credits through the American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC).


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