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Expanding in Women's Health: Understanding the Maternity Market

Location: Beach and Gulf Rooms

Sunday, February 5, 2023 ~ 10:45AM - 11:45AM

Since the Affordable Care Act passed in 2010, Mom & Baby has become one of the fastest-growing segments for medical equipment providers. Over time, this opportunity has grown as more products have become available to new/expecting moms through their insurance benefits. We'll discuss how this market has evolved over time, what new and expecting moms are looking for today, and how to drive business through various marketing channels.

Learning Objectives: 

- Understand the shift that has taken place in the U.S. breast pump market.
- Identify current market conditions and trends with reimbursement.
- Name three additional products that new and expecting moms seek to purchase.
- Discuss strategies for local marketing and awareness.

CEUs: ABCOP: 1.0 Business | BOC: 1.25 Business


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