Exhibitor FAQs

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Focus Conference 2022: Postponed to May 1-3, 2022

To keep you safe, we have decided to move the dates of the conference.

Out of an abundance of caution, Focus Conference 2022 is moving from Feb. 5-7 to May 1-3, 2022. This change is to ensure the safety of all those involved and is expected to only occur this year.

We did not take this decision lightly. The current infection rate of COVID-19 due to the Omicron variant is troubling. While we would love to see you all in February, we cannot be confident that this current surge will be over in a few short weeks. After consulting with the VGM Pandemic Task Force, we believe it is in everyone’s best interest to postpone the event for a few months.

Thank you again for supporting Essentially Women and Focus Conference 2022. We are looking forward to our in-person conference on May 1-3, 2022.
Exhibitor Resource Center


We know you have many questions as this affects your plans for your business as well as your travel plans. 

Frequently Asked Questions

Conference Schedule

The new dates of the conference are Sunday, May 1 through Tuesday, May 3, 2022. All other aspects of the conference, including the schedule, will stay the same. 

Hotel Reservations

All hotel reservations under the Essentially Women Focus Conference room block will be canceled as of 5 p.m. ET on Jan. 12, 2022. You will need to rebook your hotel room for the new dates. Click here to visit the Sheraton Sand Key Resort booking website.

If you booked outside of the room block, please contact the hotel directly to make modifications to your reservation. This includes any dates outside Feb. 5-8, 2022. Please contact the Sheraton Sand Key Resort at 727-595-1611 and ask to speak to in-house reservations to make adjustments to your hotel reservations.

Why did you change the dates?

After consulting with the VGM Pandemic Task Force, we believe it is in everyone’s best interest to postpone the event for a few months. While the change of dates is not ideal, everyone’s health and safety is our top priority. Many of our members are cancer survivors themselves or may be immunocompromised. COVID-19 infections due to the omicron variant are currently surging across the country. We believe that by May, this current surge will have subsided and we will be able to host a safer event.

My company can no longer commit to exhibiting or sponsoring. Can we be refunded?

Unfortunately, we are unable to refund sponsorships or booth space payments. Focus Conference has many moving parts and although the dates have changed, the planning and production of event materials in preparation for the event have not changed. Focus Conference would not be the same without the support of our exhibitors and sponsors. We appreciate everything that you have done to make this a successful event. If you have any questions, please reach out to Amy Juel at [email protected]

Have due dates changed for materials?

Because the conference dates have changed, good news! Deadlines have been extended. Bag inserts are now due April 6. Updates to exhibitor badges are due April 1. Additional information regarding exhibiting may be found in the Exhibitor Resource Center. Questions may be directed to Amy Juel at [email protected]

If you have any questions regarding exhibiting or sponsoring, please contact Amy Juel at [email protected]


We deeply regret any inconvenience this causes you and appreciate your understanding. We will be updating this page as we have additional information to share.

Have any questions about the event or registration? Get in touch with us, we can help!

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