Attendee Registration FAQs

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Focus Conference: Postponed to May 1-3, 2022

To keep you safe, we have decided to move the dates of the conference.

Out of an abundance of caution, Focus Conference 2022 is moving from Feb. 5-7 to May 1-3, 2022. This change is to ensure the safety of all those involved and is expected to only occur this year.

We did not take this decision lightly. The current infection rate of COVID-19 due to the Omicron variant is troubling. While we would love to see you all in February, we cannot be confident that this current surge will be over in a few short weeks. After consulting with the VGM Pandemic Task Force, we believe it is in everyone’s best interest to postpone the event for a few months.

We know you have many questions as this affects your plans for your business as well as your travel plans. Here’s what we do know:


Conference Registrations

All registrations for Focus 2022 will automatically transfer to the new dates of May 1-3, 2022. If you are no longer able to attend Focus, you may request a refund or transfer your registration to another person.

An email will be sent from Eventbrite to each registered attendee asking if they would like to make modifications to their registration. Click here for a sample of that email. From this email, you may either transfer your registration or cancel it.

If you are unable to locate this email or need additional assistance, you may email [email protected] or call Essentially Women at 800-988-4484 with registration modification requests. 

Hotel Reservations

All hotel reservations under the Essentially Women Focus Conference room block will be canceled as of 5 p.m. ET on Jan. 12, 2022. You will need to rebook your hotel room for the new dates. Click here to visit the Sheraton Sand Key Resort booking website.

If you booked outside of the room block, please contact the hotel directly to make modifications to your reservation. This includes any dates outside Feb. 5-8, 2022. Please contact the Sheraton Sand Key Resort at 727-595-1611 and ask to speak to in-house reservations to make adjustments to your hotel reservations.

Flight Reservations

Please make sure to adjust your flight through your airline or travel agent.

Are you planning a virtual event?

We know the value of networking and learning in-person and we missed this opportunity in 2021. We are not currently planning a virtual conference. We are looking forward to seeing you in person in May.

Essentially Women does plan to host additional webinars during 2022. If you have ideas for webinars, please let us know!

Will the conference still offer the same education schedule and CEU credits?

Focus Conference will continue to offer CEU credits. We are working with each speaker to determine their availability with the new dates. The education schedule may change. Watch your email and also for additional updates to the education schedule.

I was planning a vacation before or after Focus in February. Will the hotel still honor the old room rate?

Unfortunately the hotel is unable to honor the room rate. However, rooms are available for this date. You are more than welcome to book this hotel.

I am no longer able to attend. What do I do? How long will it take for my refund to be processed?

An email was sent to you on Jan. 12th indicating that your conference registration has been transferred to the new dates. The email looks like this. That email provides instructions on how to request a refund. If you're unable to find the email, please contact Essentially Women at 800-988-4484 or [email protected] to cancel your registration.

Once your cancellation request has been processed, you will get a cancellation confirmation email from Eventbrite. The confirmation email will include information regarding the credit back to you. Please note: the refund will be the conference amount less the Eventbrite processing fees.

We deeply regret any inconvenience this causes you and appreciate your understanding. 


We will be updating this page as we have additional information to share. If you have any questions, please contact Essentially Women at 800-988-4484 or [email protected]

Have any questions about the event or registration? Get in touch with us, we can help!

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