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Focus: The EW [Virtual] Conference

Live Sessions: Jan. 25 - 28, 2021 | On-Demand: Jan. 29 - Feb. 28, 2021

Live Sessions          On-Demand Sessions          All Sessions          Agenda At-a-Glance

Due to COVID-19 and the impact it has had on all EW members, Focus Conference 2021 is going to be a little different - we are going virtual. While we wish we could see each other in person, the Focus Conference Planning Committee decided a virtual conference was the best choice for our membership group. We hope to see you in person again in 2022!
Focus Conference will still offer you the same quality education and opportunity to shop the exhibit hall with a wide variety of women's healthcare products, all from the comfort and safety of your office or home. And, because the event is virtual, we can offer you more education AND more of your staff can take advantage of the live and on-demand education sessions. We are excited for this new and different opportunity to serve our membership community.

Benefits of Attending Focus:

Focus: The EW [Virtual] Conference is all about providing our members with the opportunity to receive education that allows them to improve their business. Through our seminars, keynote speaker and continuing education opportunities, you’ll not only improve your business, but gain valuable insight to help you adjust to our ever-changing health care industry.

Reasons to Attend Focus

So why should you attend Focus? Here are just a few reasons:

  • Earn scientific and business CEUs
  • Learn from first-class presenters
  • Educate yourself on the programs, services and benefits that come with EW membership
  • Pricing includes CEUs, live sessions, on-demand sessions and access to our exclusive exhibit hall
  • Education is geared to benefit each member of your staff
  • Access to our Exhibit Hall, where you can network with exhibitors, virtually meet with vendor representatives, and see their new product lines
  • Touch and feel product samples sent to each attendee in our new and exclusive Sample Boxes

Focus: The EW [Virtual] Conference Learning Objectives:

  1. Attendees will relate the personal experiences of others to treating patients with breast cancer and apply techniques for engaging in compassionate communication to patients at different stages of the cancer care process.
  2. Attendees become familiar with product innovations and their appropriate clinical use.  
  3. Attendees discover areas of opportunity for business growth.
  4. Attendees discover appropriate actions before and after Medicare audits with respect to mastectomy products.
  5. Attendees will become familiar with proper documentation and reimbursement issues and impact on business.
  6. Attendees will investigate marketing opportunities and new methods of communicating with patients and referral sources.

Focus: The EW [Virtual] Conference Pricing

  • Early Bird: Sept. 15 - Oct. 31, 2020 - $75
  • Nov. 1, 2020 - Feb. 28, 2021 - $95
  • New pricing: $75 per person

Essentially Women Refund Policy

Registration is transferable. Refund requests must be received via email to [email protected] and are subject to a $25 processing fee. Refunds will not be issued if cancellation notification is received after Jan. 25, 2021. 

Have any questions about the event or registration? Get in touch with us, we can help!

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