About Focus Conference

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Focus: The EW Conference is a three-day educational conference exclusively for members of Essentially Women, the nation’s premier member service organization for women’s health care providers.  The event includes an exhibit floor displaying a wide variety of women’s health care products as well as education sessions designed specifically for home medical equipment and mastectomy service providers.  And networking events are included to make sure that you’re having some fun, too!

Benefits of Attending Focus:

Essentially Women’s Focus Conference is all about providing our members with the opportunity to receive education that allows them to improve their business. Through our seminars, keynote speaker and continuing education opportunities, you’ll not only improve your business, but gain valuable insight to help you adjust to our ever-changing health care industry.

Reasons to Attend Focus

So why should you attend Focus? Here are just a few reasons:

  • Earn scientific and business CEUs
  • Experience hospitality like you’ve never experienced before
  • Learn from first-class presenters
  • Educate yourself on the programs, services and benefits that come with EW membership
  • All-inclusive pricing covers education, meals & entertainment
  • Education is geared to benefit each member of your staff
  • Networking with fellow EW members, presenters and exhibitors

Focus: The EW Conference Learning Objectives:

  1. Attendees will relate the personal experiences of others to treating patients with breast cancer and apply techniques for engaging in compassionate communication to patients at different stages of the cancer care process.
  2. Attendees become familiar with product innovations and their appropriate clinical use.  
  3. Attendees discover areas of opportunity for business growth.
  4. Attendees discover appropriate actions before and after Medicare audits with respect to mastectomy products.
  5. Attendees will become familiar with proper documentation and reimbursement issues and impact on business.
  6. Attendees will investigate marketing opportunities and new methods of communicating with patients and referral sources.

Focus: The EW Conference Pricing

Early Bird - $225 - Ends June 30 (Extended)

Pre-registration - $275 - Ends Sept. 1

Onsite - $325 - Sept. 16-18

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Focus: The EW Conference Cancelation Policy - Registration is transferable. Cancelations must be received via email to [email protected] and are subject to a $25 processing fee.  Refunds will not be issued if cancelation notification is received after September 11, 2017.

Have any questions about the event or registration? Get in touch with us, we can help!

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